JSW Group appoints VML India to lead its website transformation

As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabil...

Guest Column: The CMO-CIO Handshake – an inevitability: Tripti Lochan

The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and tec...

Guest Column: The CMO-CIO Handshake – an inevitability: Tripti Lochan

The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and tec...

What does Nielsen's DAR mean for Indian digital ecosystem?

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

India mobile ad spends to reach Rs 720 crore in 2015

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts exp...

The Dos and Don'ts of Selfie Promotions: Are brands being selfie-smart?

From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very...

Brands #hashtag their way into sparking off consumer conversations

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Where did Lenskart, American Swan, ScoopWhoop & others go wrong?

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant...

Net Neutrality: Why is the OTT industry against regulation?

TRAI’s consultation paper on OTT has raised a storm of protests by those who see it as an attempt to shackle a fledgling industry. Along with the ongo...

Guest Column:Removal of Section 66A will favour the bold: Tripti Lochan

The striking down of Section 66A of the IT Act is not only a win for the citizens, but also for the braver brands, says Tripti Lochan, CEO of VML

VML Qais to revamp Mahindra & Mahindra's corporate website

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

VML Qais elevates Preethi Sanjeevi to Chief Marketing Officer

As part of the new role, Sanjeevi will assume responsibility for the marketing function across the region, including strategic partnerships and allian...

VML Qais appoints Udit Bhambri as Business Director, India

Bhambri joins VML Qais with eight years of experience in branding, working for blue chip companies across industries such as FMCG, banking, real estat...

VML Qais revamps ICICI Bank's website

Website integrates Facebook connect into banking and new functionalities such as ICICI Bank blog, ICICI Bank Discussion Forum and ICICI Bank Answers t...

VML Qais appointed for the global business of handling INSEAD's digital platforms

VML Qais is tasked with the entire site restructure, enhancing the user experience, creative concepts and design, development and integration of techn...

Facebook Exchange emerges as a significant tool for advertisers

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

VML Qais appoints Gary Teo as Regional Director of Technology

In this newly-created role, Teo will lead and develop VML Qais’ regional technology practice. Based in Singapore for the region, he will report to Tri...

Revlon India leverages social to gain consumer insight

The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtua...

VML Qais wins digital duties of HealthFore

VML Qais will be responsible for developing the digital roadmap of all the B2B services of the brand – including website builds, social media & SEO

VML Qais ropes in Natasha Kapur as Business Director

Kapur will operate from VML Qais’ newly set up office in Delhi. Her last stint was with Sony Mobile

Preethi Sanjeevi made Client Solutions Director at VML Qais

In this newly-created role, Sanjeevi will lead the Business Team across APAC. She is responsible for client growth & acquisition across Asian mark...

Guest Column: Innovation is a philosophy

Tripti Lochan of VML Qais stresses on the imperative need for brands to innovate and shares five key best practices

WPP launches VML Qais in India

VML Qais will be led by Tripti Lochan in India. Mumbai is the first office of the agency in the country, while Delhi ops will be rolled out by year en...

WPP launches its pure play digital network VML Qais in India

VML Qais will be led by Tripti Lochan in India. Mumbai is the first office of the agency in the country, while Delhi ops will be rolled out by year en...