Big Bazaar taps social to promote latest campaign

Executed by Tribal DDB India, this is the first time Big Bazaar has used social media in its communication plan

Marico assigns Set Wet’s digital biz to Tribal DDB

Confirming the development, Venkat Mallik, Prez, Tribal DDB & Rapp India said, “It’s fantastic to get to work with the team at Marico”

Augmented Reality: Ad gimmickry or mktg technology

Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?

Windows 8 campaign is youthful but not charming

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Passion meets Intel in new campaign

This is the first ever campaign from Intel with primary focus on the Indian audiences and highlights the importance of technology

Saugata Bagchi back in Tribal DDB India’s fold

Saugata Bagchi has rejoined Tribal DDB India as Vice President and will be managing the agency’s Mumbai office. This is Bagchi’s second st...

Max Hegerman joins JWT India as Senior VP & Digital Head

JWT India has appointed Max Hegerman as Senior VP & Digital Head JWT India Group. Hegerman will be based in Delhi and would be responsible for man...