Market forces will decide ad rates: Media planners

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Guest Column: TRAI ad cap will get many in the line of fire

TRAI ad cap directly affects $4 billion of media investments; it’s a serious issue for the advertising and marketing industry, says Gopinath Men...

Guest Column: Multiply TV ad inventory

Baskar S, Co-Founder, Amagi talks about turning the challenge of fixed advertising inventory into a long lasting opportunity

It’s Reach over Frequency in TRAI’s ad regulation

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Video: 10+2 ad cap is probably ahead of its time – T Gangadhar

One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription,...

D-Day for 10+2 ad cap is here. What now?

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the questio...

“We will look at new value equation if ad rates increase”

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus...

Every village will have broadband access by 2012: TRAI Chairman

TRAI Chairman JS Sharma has said that the growth of broadband connections in India will help in the development of the economy and also in infrastruct...

TRAI's deadline on SMS spam draws to a close

TRAI’s latest anti-spam regulation finally comes into effect. The new rules are meant to prevent bulk SMSes that annoy the audience, but could a...

TRAI spam deadline extended

TRAI’s anti-spam regulation has hit yet another delay as DoT changes the prefix for telemarketers from 70 to 140.

MNP churn: 17.11 lakh requests submitted

TRAI’s data shows that 17.11 lakh subscribers have submitted requests to change their operator since the introduction of mobile number portabili...

Over 38 lakh MNP requests by February-end

TRAI data reveals that by February end, 38 lakh subscribers chose to port their mobile phone connections to new operators, showing no slowdown in the...

What MVAS growth holds in store for marketers?

With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place...

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining...

Mouthshut finally unblocked, will consider legal action against ISP

The review website had been blocked since last week without any explanations provided by the ISP Beam Fiber. Founder & CEO Faisal Farooqui says that t...

TRAI releases consultation paper for OTT sector

TRAI invites stakeholder comments as OTT industry faces possible regulatory framework

Net Neutrality: Does Airtel Zero deserve the backlash?

Does Airtel deserve the outrage directed against it? Probably not, when you consider so many other similar events have gone under the radar. What it d...

Net Neutrality: Internet companies unite to #savetheinternet

For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules....

Net Neutrality: Senior journalists & politicians condemn TRAI's act of revealing email ids of net neutrality supporters

TRAI released email ids of more than one million net neutrality supporters with their responses on its website

Net Neutrality: TRAI explains reason behind revealing email ids of net neutrality supporters

“If anyone desires that his/her email id should not be displayed, it may be specifically stated so in the email. However, a proper name for identifica...

Net Neutrality report soon, assures Ravi Shankar Prasad

Telecom minister Ravi Shankar Prasad has assured that the government will soon be coming out with its report on Net Neutrality, though it is waiting f...

Net Neutrality: Govt extends deadline for public comments to August 20th

Ministry of Communications and Information Technology has said, “Last date for submission of suggestions & comments on report of committee on Net Neut...

Differential pricing violates net neutrality: IAMAI

Internet and Mobile Association of India (IAMAI), the industry body for the internet and mobile VAS ecosystem, has released a statement strongly criti...

Differential pricing could give rise to anti-competition: Mozilla

Internet company Mozilla has submitted its official stance on the issue of differential pricing to TRAI this week. In the response, Mozilla pointed ou...