We’ve witnessed a 30% growth in our digital marketing business: Amit Tandon, CEO, Genuus.

It will be exciting to see what happens to wearable technology in 2018 and how brands embrace new devices.

The Womb wins strategy and creative mandate for ASUS India

The agency is tasked with the communications mandate for both smartphones and laptops business in India

What if robots were to get into the media, advertising, and marketing sectors…

Gary Conway, CMO, Automation Anywhere, gives a sneak peek of what could happen to these sectors in a couple of years with bots entering the picture

Magazine journalism in India is most difficult to practise: Arun Jaitley

Print journalism, both in terms of technology and timing, faces a radical challenge and the need for this medium is to search for a new identity, says...

NDTV announces winners of NDTV Gadget Guru Awards 2017

Samsung Galaxy S8 awarded as the Gadget of the Year by both jury and viewers

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy,...

Indus Vox Media launches two new audio podcasts

‘Paisa Vaisa’ and ‘Shunya One’ are aimed at listeners interested in finance and technology, respectively

Pops officially launches his latest venture, HyperCollective

KV Sridhar aka Pops’ new venture is a collaboration between 21 companies

21N78E appoints Nikhil Shahane as Chief Operating Officer

Shahane to oversee and expand the business as its Chief Operating Officer. He will also be part of the management team

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

Mainardo de Nardis, CEO, OMD Worldwide to deliver keynote address @exchange4media conclave

De Nardis will be addressing the umbrella theme for the conclave this year, which is ‘Marketing 4.0 – Building Brand Love with Emotions and Technology...

Google announces new AdSense user interface

The new interface will be based on Machine Design and feature a completely redesigned homepage and menu

Facebook announces 4 million active advertisers

Facebook Pages are the mobile solution for many of the over 60 million businesses using the product each month around the globe

Language and cultural nuances can't be an excuse for not presenting good work: Ashish Bhasin, DAN

Bhasin shares his thoughts on why agencies globally need to move away from charity work to doing work for brands, why Indian entries are not doing jus...

GenY Medium posts 300% growth in FY2016

The financial year 2015-16 GenY has recorded a growth of 300% and added 15 new key clients to its portfolio. Since its inception in 2012, GenY has bee...

Facebook launches added features for lead ads

Facebook has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists

Prime Focus Ltd Q2 FY16 consolidated EBITDA up by 135 %YoY at Rs. 83.1 crore

Prime Focus Limited has declared its results for the quarter ending Dec’15. The company reported strong growth in revenue led by robust growth in Crea...

Tango Media formally unveils StarStar for measurable advertising ROI

Tango Media has launched an innovative and revolutionary technology solution that enables brands to connect better and quicker with their target audie...

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes...

Technology is disrupting the marketer’s world: Anand Kripalu

Anand Kripalu, CEO & MD, United Spirits delivered his keynote address on ‘Marketology’ at the recently held Indian Marketing Awards 2015.

CheiI India launches tech campaign for girl child education

Cheil India recently organized a CSR campaign to empower girl child with tech enabled learning

CheiI India launches tech campaign for girl child education

Cheil India recently organized a CSR campaign to empower girl child with tech enabled learning

As technology expands, a new way of watching TV will grow the market: Dr. Subhash Chandra

Dr. Subhash Chandra, Chairman, ZEEL & Essel Group spoke about how technology has changed lives of people by freeing their minds of technical aspects o...