Ola shuts down TaxiForSure, lays off 700 employees; trends on Twitter

A year and a half back, Ola had acquired TaxiForSure for $200 million to gain market leadership against rival Uber

Arvind Singhal quits TaxiForSure

The company has now appointed Pallav Singh, one of the early employees at Ola, as the CEO while Singhal will be working in a consulting role over the...

Ola, Uber take to Twitter bashing, follow likes of Zomato & Snapdeal

Since the launch of their integrated app, Ola took to the rising fetish over Twitter trolls, and went on to start a friendly exchange of tweets with T...

#Hashtag campaigns secret to Ola's popularity

Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to...

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai...

TaxiForSure gets digital push, repositions itself with 3 new campaigns

Since Ola acquired TaxiForSure, the brand has launched three major digital campaigns, positioning itself as a digitally-driven brand. Arvind Singhal,...

Ola acquires TaxiForSure for $200 million

Ola and TaxiForSure will continue to operate as separate entities. The leadership and all of the 1700 employees shall continue to work with TaxiForSur...

TaxiforSure appoints Value 360 Comm as PR partner

The agency will build brand awareness and manage TaxiforSure’s reputation as it looks forward to expand its reach in North, West and South India