The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

This is how brands are welcoming Durga Puja this year

As Goddess Durga arrives with her children to the City of Joy, Tanishq, Spykar, CenturyPly and Jawed Habib are all welcoming them and consumers with i...

Onam festivities turn to gold with Tanishq’s latest ad film

The latest ad film by the brand depicts the joy behind the traditional harvest festival of Kerala

Tanishq's latest ad film celebrates the essence of Teej

Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love

Deepika's brush with royalty...

The latest film by Tanishq depicts the launch of Jewels of Royalty that is an ode to the iconic royal houses of India

Tanishq's Rivaah campaign celebrates love between fathers and daughters

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

Famous Innovations bags creative duties of CaratLane

The agency bagged the complete creative duties of CaratLane in which Titan recently acquired a majority stake

OnePlus campaign lights up social media this Diwali; Surf Excel, Tanishq, Big Bazaar also in race

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Tanishq and Deepika Padukone usher in Diwali with family festivities

The ad conceptualised by Lowe Lintas, tells the story of why Diwali is best spent when you are with your family

Second year in a row, brand advertising on Raksha Bandhan remains subdued

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digita...

Trendspotting: Brands ride on social causes, bank on high recall value

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer...

Deepika Padukone strikes the right chords with Tanishq

The actor was roped in by the jewellery brand as she represents the Indian woman who is confident and progressive. Through the narrative woven around...

Flashback 2014: The year that we moved from advertising to storytelling

KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads,...

Flashback 2014: We are getting a little carried away by the long format ad: Arun Iyer

Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014

Lowe Lintas unveils community-wide jewellery shopping campaign for Tanishq

The campaign revolves around the core idea of ‘Whatever be the wedding, we are ready.’

National & local brands employ innovative marketing strategies down south this Diwali

From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Sexist or progressive? New Airtel ad creates serious buzz for the brand

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' cre...

Guest Column: Portrayal of women in Indian advtg - changing & changing for the better - KV Sridhar

The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter...

Brands show growing love for digital this Valentine's

Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as co...