MTV & Swipe Telecom launch MTV Slash for greater youth connect

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

MTV beefs up Sunday with 'Time Out with Imam'

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market...

TV players eye the burgeoning lifestyle & Bollywood market

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on thi...

MTV adopts multi-platform strategy for 'Coke Studio' Season 3

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

9X Media further strengthens brand with music video initiative

The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels

SAB TV fortifies brand positioning with new look

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

ICC Champions Trophy clocks decent ratings

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (...

Life OK gets its post-digitisation content strategy right

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Cannes Lions 2013: India fails to grab metals in Media Lions

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for Indi...

Cannes Lions 2013: India fails to grab metals in Media Lions

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for Indi...

Over 20% growth for Fox Traveller, NGC post DAS: Keertan Adyanthaya

We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Reporter’s Diary: What we know, what have we learnt

Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry

Life OK banks on fiction to beef up 9PM slot with 'Do Dil Ek Jaan'

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Sony TV embarks on extensive digital play for 'Indian Idol Junior'

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Big Magic, Spark Punjabi introduce fiction to consolidate position

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Digital drawing eyeballs to youth GECs

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewers...

MTV drives Nano through digital and social

'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website

Content, mktg, distribution key for Star Movies Action: Kevin Vaz

We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India

Removing the viewership-revenue mismatch in kids genre

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenu...

What would it take to pull English movies genre out of the niche bracket?

Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts

Marathi market aces the reach game but lags behind in revenues

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Zee Marathi elevates Deepak Rajadhyaksha as Biz Head

Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Visi...