Back to school: HP, Canon, Epson shift their communication strategy from B2B to students

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comp...

Union Budget 2016: Advertising Honchos share their expectations

The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from...

Condom ads get bolder but still shy away from direct communication: Experts

The commercial condom market has not only grown in size, but has also witnessed sea change in its communication which has become bolder with time

Medimix launches ‘Nothing better than natural’ campaign

Teaming up with Metal Communications and Eeksaurus, the ad campaign summarises the call from nature to explore the great outdoors

Guest Column: How ad land fared in 2015: Suresh Eriyat

As 2015 has been an action packed year, what is it that ad land can expect of 2016? Will the leap year bring luck or luck out for brands as considered...

Trendspotting: Brands bag global laurels on back of social issues

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the bes...

Are GroupM's digital projections on the mark?

As per GroupM's in-depth research of Indian media ad spends, digital media continues to show the maximum growth at 37% in 2015. exchange4media elicits...

Trendspotting: Brands to optimize mobile affiliate tracking to lure customers

2015 will see brands moving towards a perfect environment for affiliate tracking

Ad blockers on the rise, digital advertisers in India emphasize on content

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding...

Programmatic targeting of content to gain foothold in 2015

The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content

2015 Digital Challenge: The case of content marketing spends and measurable ROI

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as...

Mobile advertising poised for take off. Are marketers ready to board?

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But expe...

Bullish consumer sentiment, heightened competition & stable economy boost ad spends?

Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Nex...

Tear-jerking ads: How much emotion is too much emotion?

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every s...