Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Pitch Exclusive: Is digital overhyped?

Marketers are assigning anything between 10 per cent and 30 per cent of their marketing budget to digital. Have they understood the medium and are the...

Pitch Exclusive: Is 360-degree an over stretch?

Marketers, today have a plethora of options to communicate to the consumer. Are these platforms being used judiciously or is the message getting lost...