Indian digital content creators relatively unaffected following YouTube fiasco: Experts

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, f...

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data mana...

Why India ranks lowest in Asia Pacific in video ad viewability?

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and other...

Is short format content the way forward for digital video?

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite