‘GOT’ fans prefer good quality broadcasts after leaks: Zapr Media Labs

Zapr Media Labs’ in-depth study shows the iconic show’s penetration in major cities, migration from other top viewed genres and channels, loyalty and...

How Star India is cashing in on the Game Of Thrones fever

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed...

Season 7 of Game of Thrones premieres on July 18

Will air on Tuesdays at 11pm on Star World and Star World HD

Broadcasters showcase special programming mix to celebrate Women’s Day

For this year broadcasters lined-up the usual romantic movies, special musical shows and marathon of popular woman-centric series to celebrate Women’s...

Few proponents of locally produced English GEC shows?

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented wit...

DEN Networks introduces 22 HD channels in Kochi

Kerala has a total market size of 6 million cable homes, out of which, DEN has more than 20 per cent market share currently

Digital creating more traction for English GEC shows

From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platfo...

Star World launches family drama to strengthen weekdays

The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch

English GECs turn to on-ground to engage viewers

From hosting live cook-offs to showing season premieres beforehand, English GE channels are demonstrating faith in the on-ground medium

English GECs: More of the same?

Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?

Star World adds drama to 10 pm slot again

The channel banks on TV & digital to create buzz around new show ‘Grey’s Anatomy’

Why food is big biz on TV

With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers

Star World brings digital to TV with ‘Love 2 Hate U’

Star World is seeking to blur the digital media and television divide with its new show ‘Love 2 Hate U’. The channel plans to invest 20-30...

Star World to launch Viewer Partner Program feedback tool

Star World is planning to launch a new tool to engage with its fans on Facebook. Called the ‘Viewer Partner Program’, the app will help th...

English GECs Part 2 – Claiming the share of the TV pie

Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right fr...

English GECs Part 1 – Finally getting the game right

English GECs, the dormant sector is waking up to claim its share of the TV pie. Part 1 of the indepth analysis of the English entertainment genre take...

Social marketing driving growth in viewership: STAR India

By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built u...

Neville Bastawala joins as Head of Marketing for Star World, Star Movies

Neville Bastawala has joined STAR India as Head of Marketing for Star World and Star Movies. He was previously with Mid-Day as Head of Marketing for a...

Star World flags off third season of 'Koffee with Karan'

The show Koffee with Karan has been quite popular among viewers. Now Star World, will start the third season on November 7th, 2010. The hour long show...

Abhishek Verma joins Star World and Star Movies as Marketing Head

Abhishek Verma, who had recently moved out of Neo Sports as Marketing Head, has joined Star World and Star Movies in a similar capacity. In his new ro...

Keertan Adyanthaya to move to Fox International Channels & NGC as Managing Director

Keertan Adyanthaya, the EVP and GM at Star Movies and Star World, is slated to take charge at Fox International Channels and National Geographic Chann...