Star Plus launches #DontKillIdeas with TED Talks India Nayi Soch

The inspiring journey begins from December 10th every Sunday at 7pm on Star Plus & Hotstar

BARC Wk 45: Star Bharat leads Hindi GEC for the first time

Colors at top spot in the Hindi urban GEC; Zee Anmol continues to lead the rural market

Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India

Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Ruk...

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

ICMA 2017: How Girl Power infused fresh blood in these brands' marketing strategies

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

BARC Week 33: Zee Anmol leads Hindi GEC category (U+R)

Zee Anmol also led the rural market while Colors was the most watched Hindi GEC in the urban market

BARC Week 30: Zee Anmol leads Hindi GEC after more than a year

According to BARC data for week 30 (July 22–28), Zee Anmol led collectively and in rural market in Hindi GEC category. Meanwhile, Star Plus continued...

BARC Week 29: Star Plus continues to dominate Hindi GEC

Star Plus maintained its hold over the Hindi GEC category and the urban market with 632 million impressions and 435 million impressions, respectively

BARC Week 28: Star Plus overtakes Zee TV to reclaim top spot in Hindi GEC

Star Plus made a comeback to lead Hindi GEC collectively for BARC Week 28 (July 8–14). The same channel and Zee Anmol led urban and rural market, resp...

Zee TV takes over Star Plus to lead Hindi GEC @BARC Week 27

Zee TV dethroned Star Plus to top Hindi GEC collectively for BARC’s Week 27 (July 1–7). Meanwhile, Star Plus and Rishtey led urban and rural market, r...

mCanvas forays into Middle East

Partners with Gulf News to serve interactive ads to users on the publication’s mobile website

Star Plus continues to dominate Hindi GEC @BARC Week 26

According to BARC data, Star Plus and Zee Anmol continued to lead Hindi GEC in urban market and rural market, respectively, in Week 26

Star Plus dominates Hindi GEC @BARC Week 25

According to BARC data, Star Plus and Zee Anmol dethroned Sony Pal to lead Hindi GEC collectively and in rural market, respectively, in Week 25

Sony Pal rules Hindi GEC @BARC Week 24

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look hel...

Star Plus continues to lead urban market, Sony Pal leads rural market @ BARC ratings, Week 17

Star Plus and Sony Pal continue to dominate over urban and rural market with 424 million and 433 million impressions, respectively, as per BARC data f...

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 15

According to BARC data for week 15 (April 8–14), Star Plus and Sony Pal maintained their respective hold over the urban and rural markets, respectivel...

Star Plus and Sony Pal maintain hold over urban and rural markets respectively @BARC Week 14

According to BARC data for week 14 (April 1–7), Star Plus and Sony Pal continued to maintain their hold over the urban and rural markets respectively

#StarPlusDopahar trends on Twitter; garners 1.3k tweets

Star Plus’ new property created quite a buzz on Twitter after its launch on April 3

Star Plus, Sony Pal continue to lead over urban and rural markets respectively @BARC Week 12 Ratings

According to BARC data for week 12, Star Plus had 484 million impressions in urban market while Sony Pal had 438 million impressions in rural market

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 11 Ratings

According to BARC data for week 11, Star Plus and Sony Pal maintain their hold over urban and rural markets respectively

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 10 Ratings

According to BARC data for week 10, both Star Plus and Sony Pal continued to maintain their hold over urban and rural markets respectively

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse i...

Star Plus partners with Aamir Khan for Nayi Soch campaign on gender equality

In pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational series...