Maxus places Tanishq 'stars' in Star Plus' Saath Nibhaana Saathiya

In keeping with the festive spirit of Diwali, Maxus has partnered with Saath Nibhaana Saathiya on Star Plus to promote its client Tanishq. The integra...

Noorings: Cross promoting The Avengers way

Programming cross promotion is not new to television in India but are we thinking through?

Aamir Khan has empowered a nation: Prathap Suthan

With ‘Satyamev Jayate’, he will take us deeper into the disconcerting truth that’s India, says Prathap Suthan, Managing Partner and...

D-Day for 10+2 ad cap is here. What now?

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the questio...

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital...

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse i...

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

IPL 2018: Star targets at increasing 20% viewership but advertisers must pay more

The organisation is aiming at an increased viewership of at least 15-20% in the upcoming season. However, the pricing is expected to go up by 35-40%

Star, Zee & Colors unite for Saffola’s heart initiative

Madison Media and McCann Erickson got Star Plus, Zee TV and Colors to get together to promote the cause of healthy heart for Saffolalife.

STAR India's digital future: Star Plus goes across screens

STAR India has made another attempt at taking its brand digital and across platforms. The gambit includes Star Plus on Mobile, a WAP site, an iPad web...

Viewer engagement sees 10-fold jump with missed calls

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Star Plus to debut the promo for 'Satyamev Jayate' exclusively on Twitter

Fans can tweet using #MumkinHai to unlock the promo and view it first on Twitter. Star Plus becomes the first broadcaster to drive fans for promo rele...

Nai Dunia ties up with Star Plus for 'Nayika Club'

Hindi general entertainment channel Star Plus has joined hands with Hindi daily Nai Dunia for its women centric weekly activity, Nayika Club.

Mid Day changes masthead for Star Plus’ ‘MasterChef’

Mid Day has innovated on its masthead for its edition dated October 22, 2011 to promote the launch of Star Plus’ show ‘MasterChef’ S...

Corporates make the wrong call by investing in media: Shekhar Gupta

Shekhar Gupta, Editor-in-Chief & Vice Chairman, India Today Group, talks about media ownership, media’s effect on weak governance, & the problem of ge...

Star Gold completes a decade; opening up more programming slots

Following completion of 10 years of operations, Hindi movie channel Star Gold is now opening up new programming slots to cater to a wider audience bas...

Noorings: News or GEC – Ratings God sure knows how to keep life interesting

Everyone loves rankings. In broadcasting, Ratings gives Ranking. Last week was one of the most interesting ‘ratings week’ of 2010 so far. Media heavyw...

Mixed Media: Is Star Plus back as the GEC #1?

Two consecutive weeks of being the top-rated GEC is good news for Star Plus, but the channel needs to do a lot more by way of innovating in programmin...

Hindi GECs: Race for No. 1 continues; compelling content will attract eyeballs, say media planners

The last couple of weeks have seen Star Plus and Colors involved in a tough battle for the numero uno spot. While both these channels are very bullish...

Noorings: From the one show that changes it all...

...To a number of shows that keep you on top. At least that is what seems to be working for Star Plus right now. Despite some of the big ticket shows...

And Star Plus experiments with the 11.30 pm band again

As of now, Star Plus is the clear leader in the Hindi GE space and the channel has just launched a new show in the 11.30pm time band. The show, 'Marya...

From ‘Bidaai’ to ‘Gulaal’ – Star Plus bids farewell to one of its key shows

Whether it is Star Plus’ high that has led it to take a bold move like this or whether it has been bold moves such as these that has led Star Pl...

Star Plus takes viewers down memory lane on World TV Day

Star Plus lined up a day-long marathon of some of its milestone shows such as ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasauti Zindagi Ki&...

‘Gulaal’, Pamela Anderson on ‘Bigg Boss’, ‘KBC’ & ‘Pavitra Rishta’: The 9 pm war intensifies

The 9 pm slot was set to see some heated battle last week. Star Plus’ ‘Gulaal’ has thrown its first set of numbers, ‘Bigg Boss...