Noorings: Cross promoting The Avengers way

Programming cross promotion is not new to television in India but are we thinking through?

D-Day for 10+2 ad cap is here. What now?

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the questio...

My new challenge and passion at this point is BARC: Shashi Sinha

Sinha completes exactly one year today as CEO of IPG Mediabrands in India; here he talks about his journey, his next challenge BARC, the growing magic...

Smartphone advertising blitz to fire up Diwali

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 c...

Advertisers make the most of selfie interests

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

We have gone back to the momentum of saying 'win win win': Rana Barua

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital...

S-Group Insights: Samsung and LG top spenders in durables category with cumulative 9% contribution on TV and 17% in Print in 2015

TV has seen a 16% rise in durable ads in 2015 with respect to 2014. While Print gained by 7% in durable ads in 2015, whereas the duration on Radio suf...

Sony India appoints Initiative Media as its Media Agency

The scope of services will also include providing media planning and buying across platforms

Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Nokia, Tata among most trusted brands in India

Four out of the top five most trusted brands in India are international brands, reveals the 2nd edition of ‘Brand Trust Report’

Sony to spend Rs 90 cr on Vaio marketing

Sony is planning a multimedia brand campaign that will leverage television, print, cinema, outdoor, shop-front, and web platforms

Nokia, Samsung, Sony among India’s most trusted brands

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

Guest Column: Good names sell better, Good names survive better!

Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products

Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

E-tailers and retailers lock horns for fireworks in festive skies

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad...

ITW Consulting bags title and in-stadia advertising rights of India Tour of Sri Lanka 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during Sri Lanka v/s Zimbabwe...

iZone International: Is Sony working on PlayStation Tablet?

Is Sony working on a new Android tablet, which also leverages the PlayStation brand? Reports are that the device is in a fairly advanced stage of deve...

Women getting increasingly addicted to shopping online: eBay Census

eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling...

Forbes India’s Gurmit Singh joins Yahoo India as Managing Director

Coming from a strong media & entertainment industry background, Singh will oversee the internet giant’s business in India & report to Yvonne Chang, VP...

Broadcasters prep up for online video explosion

Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough....

Delhi HC orders 219 websites blocked after MSM’s complaint

As per media reports, the Delhi High Court has passed an updated order blocking 219 websites after MSM complained that these websites are infringing o...

Delhi HC orders 219 websites blocked after MSM's complaint

As per media reports, the Delhi High Court has passed an updated order blocking 219 websites after MSM complained that these websites are infringing o...

Dainik Bhaskar Group appoints Kaacon Sethi as Chief Corporate Marketing Officer

Sethi will be responsible for business development and marketing communications of the Group’s print media business comprising B2B corporate branding,...