Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in ter...

Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in ter...

SPN to broadcast the Hero Caribbean Premier League in 6 Countries

The network has also acquired the digital rights for the tournament and will live stream the matches on Sony LIV

IPL 9: KKR vs RCB attracts 23 mn impressions in week 6

The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament

IPL 9: Mumbai Indians vs Royal Challengers attracts 20 mn impressions in week 5

The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

IPL9: Mumbai Indians Vs Royal Challengers Bangalore attract maximum viewership in week 2

IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings

IPL9: Mumbai Indians Vs Royal Challengers Bangalore attract maximum viewership in week 2

IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings

J. Walter Thompson wins the creative mandate of SONY SIX and SONY ESPN

The agency has won the mainline and digital mandate for both the sports brands

We have seen 20% plus growth from IPL 6 to IPL 8: N P Singh

Ad revenues earned by MSM during IPL 6 were reportedly estimated at Rs.950 crore. A 20% growth on these ad revenues would take the estimated figure to...

SONY SIX launches Hindi feed for Total Non-stop Action

The announcement comes as a major development in response to the growing popularity of Mahabali Shera. Starting June 6, the channel will air two hours...

Sony SIX acquires rights for 2015 Copa América

The tournament will feature biggest names in football including Lionel Messi, Luis Suarez, Neymar Jr, James Rodríguez and Alexis Sanchez, among others

IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7

In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.

IPL 8 records 4.5 TVRs in opening week; viewership up by 42% compared to IPL 7

The first match on April 8th between Mumbai Indians and Kolkata Knight Riders scored ratings of 5.4 TVRs. Time spent by viewers has increased by 22%

Kix is being positioned as football and fight sports channel: Prasana Krishnan

Following the launch of MSM’s Sony Kix, Prasana Krishnan, Business Head, Sony Six and Sony Kix gives us a peak into what the channel will be about and...

Sony Kix to broadcast IPL's Tamil and Telugu feeds

MSM will be launching new sports channel Sony Kix that is expected to launch with the IPL. The channel will broadcast IPL in the two new regional feed...

IPL 8 will be telecast in 3 new regional feeds: Neeraj Vyas

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspect...

Digital takes home a larger pie of TV channels' ad spends

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewersh...

Sony SIX unveils first ever TVC for Champions Tennis League

Conceptualized by Havas Worldwide, the TVC captures a series of montage of the tennis ball in action and its significance in everyday life, culminatin...

Sony SIX unveils first ever TVC for Champions Tennis League

Conceptualized by Havas Worldwide, the TVC captures a series of montage of the tennis ball in action and its significance in everyday life, culminatin...

NBA, Sony SIX & Jabong partner to expand NBA Jam to 16 cities

NBA Jam powered by Jabong.com, a touring college basketball and youth festival, will travel to a record 16 cities in India, up from four last year

Sony Six bags broadcast rights for National Football League

The channel will air the National Football League over four years across the Indian Subcontinent. The partnership includes television rights to live r...

Sony Six bags broadcasting rights for Champions Tennis League

The acquisition is part of Sony Six’s plans to bring diverse sports offerings to the viewers. The inaugural League will take place between November 17...