Olx bets big on mobile; witnesses 70% traffic from the medium

Olx.in claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's s...

LinkedIn launches sponsored InMail on mobile

The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50%...

Times Internet launches self-service augmented reality platform Alive Studio

TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, pub...

Local language content could boost internet users by 24% in India: Study

As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is pr...

Kavin Bharti Mittal's messaging app Hike crosses 15 mn users

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activ...

YouTube - the hottest new destination for advertising

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming ap...

InMobi grows user base to 759 million across 165 countries

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it...

Jabong raises $27.5 mn from European investor CDC; bullish on expansion

Rocket Internet-backed fashion & lifestyle e-tailer Jabong.com has revealed fund-raising news for the first time. The e-comm player will be using part...

What makes WhatsApp tick in a highly competitive market?

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage