JWT launches digital agency Mirum in India

Social Wavelength becomes part of this global digital network. It will be known as Mirum India

Are media houses infringing on journalists’ personal social presence?

Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence o...

Flipkart’s ‘Big Billion Days Thank You’ is an attempt to build equity with consumers, say experts

Flipkart came out with a front page full ad on Times of India, along with a video to thank consumers for supporting them during the recent Big Billion...

Brands use ‘freedom’ of digital to showcase their creative boldness

Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and acc...

H&R Johnson introduces ‘Red Ramp Project’ to help the differently-abled

The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelc...

Tarun Rai takes charge as CEO, J. Walter Thompson South Asia

Rai will be based out of the agency's Mumbai office. He succeeds Colvyn Harris, who will assume the role of Executive Director, Global Growth and Clie...

Social Wavelength brings ExactTarget to India

Social Wavelength, a digital agency recently acquired by JWT, has announced the launch of Salesforce ExactTarget in India; ExactTarget is billed as a...

Is Facebook's News Feed update a threat to Twitter?

The social networking platform has added a new update to its News Feed to show relevant content at the right time, making it even more attractive for...

exchange4media's IDMA 2014 winners celebrate big wins

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and...

Google+ trumps Twitter & Facebook in engaging social referrals

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals...

JWT to acquire majority stake in Social Wavelength in India

Social Wavelength marks WPP's fifth acquisition in India in the last four years. This acquisition marks a further step in WPP's strategy of developing...

Social Wavelength bags digital & social media duties of Raymond

Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digi...

Guest Column: Why Twitter lost 25% of market cap even after reporting record revenues?

Twitter reported strong revenues of $243 mn for Q4, yet the stock tanked on the markets. Sanjay Mehta, Jt CEO, Social Wavelength analyses what went wr...

Six social media pitfalls that brands should avoid in 2014

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media...

Video: Five social media trends to watch out for in 2014

As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save...

Hospitality sector turns to social media as competition heats up

Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discove...

Mobile marketing: Not yet, but getting there

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge th...

Brands find a lucrative platform to lure users via Facebook logout page

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are usi...

Digital owner buying print: Reality or dream for India?

exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country

Millennials looking for a career in social media mktg? Here’s how to get it right

Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of ta...

How marketers can best conquer social media?

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital h...

Can you beat the Harlem Shake?

The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…

Social Wavelength to manage social media of SARE Homes

The account was won following a multi-agency pitch. The brand aims to expand its online brand presence to connect with young audiences

Social Wavelength wins Social Media Agency of the Year Award for 2nd yr

Social Wavelength also bagged the Social Media Campaign of the Year award for its ‘Tweet A Tab’ campaign for Reliance Communications