Book review: The Indestructible Brand

Venke Sharma and Hushidar Kharas' The Indestructible Brand' postulates that crisis management should be an ongoing process and takes a look at how bra...

Social media is a top priority for marketers today: Vivek Patni, Director, Wonder Cement

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

2024 LS elections will be fought on mobiles: Chetan Bragta, BJP social media strategist, Himachal Pradesh

Chetan Bragta, Bhartiya Janata Yuva Morcha (BJYM), Social Media (in-charge), who also heads the BJP’s social media in Himachal Pradesh, on how the par...

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

How social media increased BankBazaar's consumer engagement

BankBazaar has increased its marketing spends on digital by 15–20%

Guest Column: Staying 'social' with customer service: Anupam Vasudev, CMO, Aircel

Anupam Vasudev, CMO at Aircel, highlights few ideas that can help brands transform their customer service into an amazing customer experience on socia...

Langoor wins digital mandate for Epson

The mandate includes social media management, media planning, media buying and creative content

FoxyMoron assigned GoAir’s digital mandate

The mandate includes media, social media and creative duties

Being legacy free is very liberating: Ritu Kapur, The Quint

Ritu Kapur, Founder & CEO The Quint, speaks about the shift from pure-play broadcast to digital publishing

SocioSquares wins digital mandate of Edelweiss Group

The mandate will include social media strategy, content marketing and creative strategy across digital platforms