Guest Column: What is the forecast for video advertising in 2017-18?

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction...

Guest Column: What is the future of branded content in India?

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride...

Snapchat lays off employees after constant increase in bleak earnings – Reports

According to recent reports, 18 employees from Snap’s recruiting division have been let go.

eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

Google building a new visual publishing format similar to Snapchat

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Is content really king on YouTube?: Content creators have their say

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Brands are getting impacted on Twitter in a big way: Rohan Noroha

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social me...

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Former HT Mobile Editor Yusuf Omar moves to CNN International

Omar will be working out of CNN International’s London bureau as part of the social publishing team

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, whil...

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

foodpanda launches new marketing campaign featuring Sunny Leone

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

The silent battle continues; Whatsapp introduces Snapchat-like camera features

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Google data centres coming to India in 2017; aims at better infrastructure for Indian start-ups

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more...

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast gr...

Can Instagram's new 'Stories' feature take away Snapchat's marketing power?

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Facebook launches self-deleting Snapchat-like feature 'Secret Conversations'

Facebook has recently introduced a new feature 'Secret Conversations'. It combines the encryption options currently available on Facebook and WhatsApp...

Facebook races ahead of Snapchat with higher DAU's and MAU's in Q2 2016

According to an analysis revealed by Morgan Stanley, the Facebook and Snapchat rivalry seems hardly to be the rivalry it was touted to be

Facebook Messenger crosses billion users; WhatsApp still rules the charts in India

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to d...

Snapchat's clone 'Snow' takes Asia by storm; may cannibalise market share

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched...

Can Snapchat be the next Facebook of India?

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of video...

Tanmay Bhatt controversy a boon for Snapchat in India?

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times...