Simplify360 partners with Manthan to build next-gen digital solution for retail

Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform

Simplify360 appoints Ajay Alur as CEO

Earlier Alur served HP as Sales Director and Global Alliance Director. Co-founder and Founding CEO Bhupendra to focus on Product

#Hashtag campaigns secret to Ola's popularity

Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to...

Maggi crisis gets 4.43 lakh social media conversations

Ever since one of India's most well-known brands Maggi saw a surprising fall from grace, social media has not stopped buzzing

#SalmanVerdict takes over the internet

Salman Khan's sentencing to prison generates online excitement. Some of the hashtags that were trending yesterday, according to market research firm S...

Positive sentiment galore on social media around GOSF

Overall positive sentiment about the event was much higher than last year and inclusive reach could have been as high as 8 billion

Consumers want to 'unfollow' ads that 'follow'

A study done by DMTI, with Simplify360, Digital Market Asia and Businessworld shows how Indian consumers are calling remarketing 'being haunted by ads...

ISL scores with digital media

The first edition of the Indian Super League has taken a leaf out of IPL and a lesson from Pro Kabaddi to keep the buzz alive on social media; with a...

Maha Elections on social media: BJP outshines the rest

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and...

Arun Jaitley, Sushma Swaraj, Rajnath Singh and Amit Shah form the dream cabinet

Twitter users vouchsafe for NDA leaders they favour to take over key ministries of Home Affairs, External Affairs, Defense, Finance and Law

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 54...

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has see...