Online ads get up close, and personal

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle an...

Making Big Data work for brands in India

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets fr...

TO THE NEW Roundtable brainstorms over 'Social for Business'

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital pl...

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technolo...