Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Consumer durables look to rev up sales this festive season

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

Domino’s moves from ‘functional’ to ‘emotional’

Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight&rsq...

Yuvi shares life’s lessons in Birla Sun Life ad

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Nobody knows what they can do with mobile: Mohit Beotra

The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same

Jabong to announce creative partner in two weeks

The brand had called for a pitch in mid August; it saw participation from six agencies

Lessons in anger management from Century Ply

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of sta...

With an eye on smartphone pie, Sony Mobile rebrands

Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

Lack of trust, loyalty holding back e-comm: Experts

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

“Indian news TV can be ahead of other Asian countries”

The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News

“Keep the viewer at the centre of decisions”

Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph

ENBA 2012: Jury lays stress on content integrity

Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24

Brands turn Independence Day into sales extravaganza

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Pulp Strategy launches augmented reality mobile app

The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media

Marketers need to break through the comfort zone

Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates

Experiential is changing consumer behaviour

Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential

Think beyond borders: Pulak Bagchi

Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India

Market dynamics define growth: Jwalant Swaroop

The COO Publishing of Lokmat shares his experience of establishing Lokmat and creating ‘New Maharashtra’, at INK 2012

Urdu media faces many challenges: Navin Suri

The Chief Editor of The Daily Milap shares that Urdu papers have perfected the art of personalised approach, yet they do not attract marketers

I am not comfortable with the word ‘local’: Varghese Chandy

It was a challenge to take Kerala to the rest of India, says the Chief General Manager, Marketing Advertising Sales of Malayala Manorama

Print needs to build its local muscle: Rahul Kansal

BCCL sees a huge growth market in small towns as the advertising pie moves downwards to the next tier, says Executive President Rahul Kansal

Tale of 2 nations: Sarmad Ali & Rahul Kansal on media in India, Pak

Rahul Kansal, Executive President, BCCL and Sarmad Ali, MD, Jang Group discuss the state of newspapers on both sides of the border & the striking...

“Research can drive a new currency to market products”

Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands