Mullen Lintas bags the creative mandate of Fossil

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Maxus retains Shoppers Stop media mandate

The multi-agency pitch saw participation from all the major agencies

Shoppers Stop appoints Debasish Gupta to head marketing function

Shoppers Stop, today, announced the appointment of Debasish Gupta as Customer Care Associate & Head – Marketing, Loyalty & Analytics effective immedia...

We have gone back to the momentum of saying 'win win win': Rana Barua

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital...

In-store branding for Dove’s deo range

The campaign is executed by Aurora Comms in retail chains such as Central store and Shoppers Stop

Billboard of the week: Shoppers Stop’s XL display

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Use personalisation to drive sales: Shashi Sinha

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

Shoppers Stop taps consumers on the move with in-cab advtg

Shoppers Stop has partnered with En Route Media for its in-cab interactive TV network Flo; presents discount offer for EasyCabs passengers watching Fl...

Advertising with the stars: A look at fashion biz

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

Pitch Exclusive: Organised retail turns to Bharat

While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised r...

Email marketing the most likely to grow: Adrian Hoon, Epsilon

Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in In...