Roughly 20% of our revenues globally come from digital: Tim Sutton

The serious dollar now is in helping companies to become publishers of their own material across multiple platforms & engaging with audiences directly...

Publicis Omnicom Group is a merger of 'unequals': Sir Martin Sorrell

According to the WPP Chief, an organisational structure, where there is a co-chairman or rotating chairman, won't work in the long-term. Strategically...

Reporter's Diary: Of acquisitions, a JV & threat of a shutdown

While strategic acquisitions & partnerships point to optimism still intact in slowdown times, shutting down of an established entity forces one to tak...

Reporter’s Diary: A tragic catalyst of change

A long-suffering nation says enough is enough and the media is actively supporting it, perhaps a lot of good will emerge from this monstrous attack

Reporter’s Diary: Of Skyfall & blank TV screens

Ready or not, digitisation is here to stay, but for those homes yet to receive STBs, it will be a dark Diwali, at least on their television screens

Reporter’s Diary: Why the world needs more Malalas

Pakistani schoolgirl Malala Yousafzai might just be the catalyst that could bring about a sea change in the neighbouring nation, feels Shanta Saikia

timesdeal initiates first ever brand campaign

Print is being used to generate maximum impact; it is being supported by online display & search ads

Reporter’s Diary: Media hits some turbulence

That dreaded word for any employee – ‘layoff’ – is doing the rounds again. Will it be a wave or just a minor ripple this time,...

Reporter’s Diary: Whither goest, journalism?

Where is journalism headed today – is it catering to an increasingly whimsical reader base or maintaining one’s integrity to the truth, wo...

Reporter’s Diary: How much is too much?

What started out as a case of molestation of a young girl in Guwahati, is now alarmingly pointing fingers at the role of media in the entire sordid ep...

Penn Schoen Berland, Puretech form alliance

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Penn Schoen Berland, Puretech form alliance

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Mobile commerce to drive eBay India growth

With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your...

The transformation of Bihar

Once a land of the lawless, Bihar has today become a model for progress. Deputy CM of Bihar Sushil Kumar Modi explains how this was achieved

Reporter’s Diary: Of TRAI diktat & digitisation deadlines

Less ads during one’s favourite soap is a welcome move for the viewers, but e4m’s Shanta Saikia wonders how it would impact ad rates and r...

Vibgyor revamps corporate identity

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Exc...

MakeMyTrip enables ‘social’ travel with Tripalong

MakeMyTrip’s social app, Tripalong integrates social networks and maps travel itinerary to help users connect with friends while traveling

Percept Media Lab launches; forecasts IPL 5 viewership

As per Percept’s study, 15+ Female SEC ABC viewership of IPL 5 is slated to grow by 17 per cent even as IPL viewing among women is steadily decl...

Reporter’s Diary: A refreshed vision

Shanta Saikia reflects on how the minds of industry stalwarts work and how interactions can open up a whole world of opportunities

Greenline lights up OOH campaign for MS Office 365

OOH agency, Greenline has made use of LED lighting to draw more eyeballs for the outdoor campaign for MS Office 365. The initiative is being carried o...

IRS 2011 Q4: Slide continues for language magazines

Seven of the top 10 language magazines have seen decline as per IRS 2011 Q4. Bengali magazines see growth in average issue readership

LMG rejig: Promotions at Mumbai, Kolkata, Kochi offices

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

LMG rejig: Promotions at Mumbai, Kolkata, Kochi offices

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

CNBC Awaaz launches brand campaign to mark 7 yrs

From being an out-and-out business channel, CNBC Awaaz is progressing to become a growth tool, which creates value for its viewers