Scarecrow to handle 360 degree creative duties for MVL Mobiles

Scarecrow Communications has been appointed as the creative AOR by MVL Mobiles. Dentsu is the incumbent on the account. The entire portfolio for the b...

Trendspotting: Tea category witnesses sea change in communication

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart an...

Innovation drives low-involvement category brands for greater connect

Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their...

DNA appoints Scarecrow as its creative partner

Daily News & Analysis (DNA) has roped in Scarecrow Communication as its creative partner. The development came into effect from January 15, 2011.