The feeling of being number 1 @ Goafest is absolutely amazing, will make sure we raise the bar higher: Santosh Padhi, CCO and co-founder, Taproot Dentsu

Following the huge 41 metal-win by the agency at the recently concluded Goafest 2017, Padhi on the special feeling of winning big in India

Taproot Dentsu bags 2016 Clio 'Agency of the Year - India'

Taproot Dentsu is the first ever Indian agency to earn this honor. This award is given to the agency with the most points earned in 2016 in each of th...

How a logo change can impact a brand's identity and fortunes?

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Adidas 'Odds' campaign will certainly move Indians to get into some form of physical activity: Santosh Padhi

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captu...

Guest Column: We need to represent ourselves as India at Cannes; let there be Virats & Dhonis: Santosh Padhi,Taproot Dentsu

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get...

Long-format story telling will continue to rule in 2016: Experts

2015 witnessed a surge in the number of brands that adopted the long-format narration. From brands across categories, this was one of the most promine...

Taproot creates a new campaign for IOAA everything works better when it's Outdoor

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinv...

'Share the Magic' Say Facebook and Taproot

Facebook India recently launched a campaign to encourage women in smaller towns across India to share more on Facebook. Conceptualised by Taproot, the...

Restricting condom ads to ‘adult viewing slot’ is like putting India in dark ages in era of global progressiveness

Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered colle...

Newspaper brand campaigns get serious with hard-hitting truths

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhas...

Ariel, Surf Excel, Nirma lead the way in changing the face of detergent category communication

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in det...

Taproot bags creative duties of Nirma's cement brand Nirmax

Taproot has worked on all aspects of Nirmax including positioning, branding and the launch campaign, except the logo which was designed by a local age...

1 Year of Modi Govt: PM delivered the bang for the buck, say ad honchos

Ogilvy's Piyush Pandey, FCB Ulka's MG Parameswaran, Grey's Sunil Lulla, Rediffusion Y&R's Dhunji Wadia and Taproot's Santosh Padhi give their views on...

Creative Labs kicks off to a positive start @Goafest 2015

The Youth Labs aims to be a platform to encourage and guide young people across agencies to get a perspective and time on their creative ideas from cr...

Santosh Padhi, Bobby Pawar, Ashish Chakravarty, Manish Bhatt on Goafest Abby Jury Chair duties

The Jury Chairs have been released on Thursday by the Goafest Creative Abby Award Governing Council

The CV of an ideal client: Agency wishlist revealed

Lowe's Joseph George, Taproot's Santosh Padhi, JWT's Colvyn Harris and BBDO's Josy Paul on what agencies want from their clients

Guest Column: There is too much old school in the industry: Santosh Padhi

Santosh Padhi, Founder and Chief Creative Officer, Taproot lists down 6 trends that will drive vital transformation in 2015

Agency honchos set eyes on the 'future of marketing'

GroupM's CVL Srinivas, Lowe's Joseph George, SapientNitro's K V Sridhar & Taproot's Santosh Padhi share their views on the relevance of Conclave's the...

We have been over-performing: Santosh Padhi

The Founder & Chief Creative Officer of Taproot talks about factors that give the agency the edge, his suggestions on making Goafest more effective an...

You can't be a default choice, you have to be an active choice: Rohit Ohri

The Chairman, Dentsu India & CEO, Dentsu Asia Pacific South rubbishes rumours of his quitting the agency, and talks about growth plans for 2014, how T...

Creative leaders bat for Goafest, want it to be future forward

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wis...

Creative leaders bat for Goafest, want it to be future forward

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wis...

Advertisers softening stance on pitch fee?

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a f...

Guest Column: Women - The Krishnas of today - Santosh Padhi

She is cooler, sexier and does everything in style; she is in the driver's seat today. The Chief Creative Officer & Co-Founder of Taproot India exalts...