IMPACT Annv Spl: Santosh Padhi on why advtg & cricket are similar

For Santosh Padhi, Taproot India, advertising is a lot like cricket – both fields rely heavily on talent, have lots of fame and pots of money.

Paddy on ADC 91st Annual Awards Jury

Taproot India’s Santosh Padhi is the only Indian on the Jury for Art Directors Club 91st Annual Awards. He is part of the Jury for Advertising c...

Taproot hopes to score a hat-trick @Cannes

The agency has entered work done for Times of India, Pepsi & a public service campaign on domestic violence at Cannes Lions 2012

TapRoot expands footprint to non mass media through TRIP

TapRoot launches a creative execution & services unit specialising in non mass media & production activities

Karbonn Mobiles awards creative mandate to TapRoot

TapRoot’s winning streak continues. Soon after being added to Marico’s roster, the agency has won Karbonn Mobiles’ creative & mk...

TapRoot & Dentsu will compete & collaborate

While TapRoot can challenge Dentsu in a pitch, it is not impossible that the two would join forces to woo a client, says Agnello Dias, Co-Founder, Tap...

Dentsu Inc to acquire 51 pc stake in TapRoot

Dentsu Inc has entered into an agreement with TapRoot India to acquire a 51 per cent stake in the Mumbai-based creative independent

Dentsu lacks creative reputation in India; TapRoot fills that void

While TapRoot has access to Dentsu’s scale & global expertise, Dentsu is a good fit for the agency also because TapRoot would be the brighte...

Hero: From emotions to adventure

The Hero TVC has scale, great production value and is well shot but the purpose of the ad is missing, say creative honchos

Karbonn’s whacky multi-tasking ads strike a chord

Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos

The Traveling One Show comes to India

The One Show will hold a special screening and exhibition in Mumbai of some of the best works from the winners at One Show

Make your work win at a global platform

Leo Burnett’s KV Sridhar, Taproot India’s Santosh Padhi, BBDO India’s Josy Paul, Scarecrow’s Manish Bhatt will tell you how at One Show today

Coke opens the ‘crazy’ side of happiness

Coke’s latest campaign ‘Crazy for happiness’ brings a smile. It is sweet, nicely done, with a hummable jingle, say creative honchos

Santosh Padhi is Jury Prez @ADFEST

The Chief Creative Officer and Co-Founder of Taproot India is the Jury President of Design Lotus & Print Craft Lotus at the 2013 Lotus Awards

The deep rooted creativity in TapRoot

Bagging big ticket clients & winning intl awards, Agnello Dias and Santosh Padhi are the game-changers and news-makers that have let their work speak

TapRoot India shines at AdFest 2013, 20 entries make it as finalists

The agency has entered the final list in Film, Print, Design, Outdoor and Lotus Roots. The results will be announced today and tomorrow

Taproot gets India Gold, also bags 'Creative Agency of the Year' @AdFest

Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally t...

Expecting the unexpected this Goafest

While Goafest 2013 has brought with it more than its fair share of controversies, adlanders throw light on what to expect at the festival this year

Guest Column: Where are the Dronacharyas?

Today the practice of nurturing young talent has slowed down drastically; the act of giving has been put on the back burner, says Santosh Padhi of Tap...

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the...

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the...

'Unexpected' happens again, Goafest Super Jury might recommend mass acquittal

Goafest 2013 truly lives up to its theme of expecting the unexpected; Super Jury likely to suggest mass acquittal of all pending complaints

'Unexpected' happens again, Goafest Super Jury might recommend mass acquittal

Goafest 2013 truly lives up to its theme of expecting the unexpected; Super Jury likely to suggest mass acquittal of all pending complaints

Leaders advise young aspirants to make the best of Portfolio Night

Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young l...