Have allocated Rs 225 cr towards marketing and advertising during current financial year: Sandeep Aggarwal, CEO & Founder, Droom

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Droom's 'Bittuji Ki Beemer' campaign is both exciting and informative

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr bu...

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Sandeep Aggarwal of ShopClues & Droom bets big on international start-ups

Following his investments in Wydr, Shopsity, Poolmyride and AYN Network, he has now invested an undisclosed amount in Indonesian home decor marketplac...

Droom rolls out Rs 25 crore media campaign for Orange Book Value

Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India

Droom accelerates to Rs 100 crore monthly GMV in 19 months

Online automobile marketplace leaves behind the Rs 1,000 crore annualised GMV milestone to register a 700 per cent Y-O-Y growth

Droom on the lookout to partner with creative agencies for their upcoming TVC

The move is aimed at increasing brand visibility and association of the online automobile marketplace