Media ACE’17: Sam Balsara receives Hallmark Award

The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains

Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and...

Madison World launches experiential marketing unit, Madison Turnt

The unit focuses on Events, Activations, Exhibitions and Field Marketing

Guest Column: With Uday, there's never a dull moment: Sam Balsara

Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

Concerned print industry braces for new tax regime under GST

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others...

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse i...

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the g...

Dixcy Scott launches 'Fully elastic, Fully fantastic' campaign featuring Salman Khan

This is the first campaign for Dixcy Scott after O&M won the account without a pitch process early this year

Pitch Madison mid-year review downgrades ad growth forecast by 3.5%

In mid year review numbers released today, Pitch Madison mid year report has projected an ad industry growth of 13.2% only, down from the original for...

Power jury meets today to select IMPACT’s 50 Most Influential Women, 2016

Overwhelming response to initiative; more than 100 new names on nominee shortlist

The government believes in self-regulation: JS Mathur

exchange4media group and Madison Media released the 2016 edition of the Pitch Madison Advertising Outlook Report (PMAR) in Mumbai. The Chief Guest on...

2016 to witness increase in creative hot shops: Industry experts

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir...

New Year Resolutions of Industry honchos

Here are some promises industry honchos have made to themselves by way of New Year resolutions

exchange4media unveils Grand Jury for IMA 2015

The high-profile jury will comprise of Amarjit Batra, RS Sodhi, Dave Thomas, Manoj Kumar, Mohit Khattar, Rakshit Hargave, Sam Balsara, Umang Bedi, Viv...

Day 1 @ Madison, Vikram Sakhuja talks about digital growth, clients, leadership and more

Vikram Sakhuja, who formally joins Madison Media Group including OOH as Equity Partner and Group CEO, today talks about his expectation from Team Madi...

Consumer insights still rule, no matter how advanced technology is: Mike Amour

At the 15th edition of the e4m Conclave, Mike Amour, Mike Amour, President APAC, Starcom MediaVest Group, spoke on the topic ‘Exploring and exploding...

Madison Media wins Milton, Treo, Piramal Realty, ilovediamonds.com, Zigy.com, Wrogn, Aerobok

Madison Media Group has won a host of new businesses in 2015 including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash &...

Tapping the right opportunities with marketing technology@ The exchange4media Conclave

exchange4media Conclave to be held on 8th October explores the theme of ‘Making Technology Work For Marketing’ with global industry leaders sharing i...

Madison Media wins media duties of OYO Rooms

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam B...

Sam Balsara on instilling a certain pride and craft into Print Advertising

Madison Media was named 'Media Agency of the Year' at Dainik Bhaskar INK Awards 2015 in addition to winning multiple awards. Chairman and MD of Madiso...

Sam Balsara on winning Agency of the Year at Media Ace Awards

The media agency which runs under the Madison World umbrella took home the award for Agency of the Year at the recently held, Media Ace Awards

Why e-commerce ad spends will be runaway success this festive season

E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry exper...

Why e-commerce ad spends will be runaway success this festive season

The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive...