Indian Digital Media Awards returns for another edition

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languag...

The race begins: Entries now open for IDMA 2014

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire...

Indian Digital Media Awards returns for 2014 edition

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the bes...

How Facebook got its mobile strategy right?

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for m...

How marketers can best conquer social media?

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital h...

Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Why LinkedIn marketing works? Experts decode...

Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn

ibs, MTV & Mobilox shine @IDMA 2013; VSS Mani is Person of the Year

ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Y...

Video: Sabyasachi Mitter of ibs on winning Agency of the Year @IDMA 2013

ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...

Paid & owned digital media more sustainable than social

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say...

Using social for business? Avoid these rookie mistakes...

No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make

Can you beat the Harlem Shake?

The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…

Why cross platform strategy works for digital mktg?

Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value

Guest Column: Is FB doing a good job on its clean-up drive?

While Facebook is focussed on clearing fake ‘Likes’, brands are grappling with how this will affect their image, says Sabyasachi Mitter of...

Indian brands pin to win on social media

Pinterest, the latest social media tool, has caught the fancy of marketers. It is increasingly becoming a part of the overall marketing mix

Indian Brand Pages lead global top 100 on Facebook

Kingfisher, Bingo, Tata Docomo, MTV India, Tata Photon, eBay India feature among the top six global Brand Pages on Facebook as per the August 2011 Eng...

Leveraging mobile, experts show the way

India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense pot...

What is the value of a Facebook ‘like’ for brands?

Brands have been engaging with consumers on social media for quite some time now. exchange4media looks at how effective Facebook fans and ‘likes...