Vodafone ZooZoos mark their return during IPL 2014

The campaigns will revolve around popular TV shows. The first two TVCs will feature Vodafone's two product propositions - 'Choose Your Number' and 'Ch...

Vodafone reaches out to pre-paid customer base with high decibel ad campaign

Started on July 24, the campaign will continue for four weeks. The campaign has been executed by Ogilvy India. The brief to the agency was to bring al...

Is the title sponsorship for Pro Kabaddi League a hard egg to crack?

As Star retains the title sponsorship to the 2nd edition of Pro Kabaddi League, a handful of other brands come on board as associate sponsors. Is this...

Ronita Mitra quits Vodafone

Mitra was Senior Vice President – Brand Communications and Insights at Vodafone. She has over 21 years of experience in marketing and brand building a...

Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

Facebook announces India Client Council

Comprised of prominent client and agency partners, the Council is a forum where some of India's leading marketers can inspire and share ideas about th...

The 'how' and the 'why' of brand-building on mobile

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera...

IDMA 2015: Mapping the age of mobile advertising

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra a...

It is always heartening when your work is recognized by eminent and experienced people: Ronita Mitra

Vodafone came in a close second with Tata Global Beverages for Client of the Year category at Prime Time Awards. Ronita Mitra, SVP, Brand & Consumer I...

Kinetic carries out OOH campaign for Vodafone prepaid voice

The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media