"If we do not embrace digital, PR will go out of fashion"

PR agencies need to absorb digital to have category leadership, say leading communication experts

Advisory Board sets the floor for IPRCCA 2013

Advisory Board members discussed significant points such as technology and new media under the light of Public Relations

Flashed Yesterday: Have a say in selecting India’s best PR professionals

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

Have a say in selecting India’s best PR persons

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

‘We have now reached PR 2.0’

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scena...

PR and Lobbying – the fine line

Creditability of the public relations industry today comes up for frequent debate at different forums, even as PR practitioners stress that corruption...