Guest Column: 4 Things App Marketers Need to Know About In-App Advertising: Rohan Patil

Rohan Patil, Managing Director of AppLift India, Berlin’s leading mobile app marketing company, shares few tips about in-app advertising and how marke...

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the cha...

Google's app streaming seen as no menace to in-app advertising, say experts

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and bra...