Pepsi scores a homerun with # GharWaliDiwali

The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technolo...

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

"Social media is all about marketing to the impatient generation"

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & deba...

"Social media is all about marketing to the impatient generation"

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & deba...