Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

IPG Mediabrands formally launches mobile specialist Ansible in India

The company is poised to give Indian clients immediate exposure to cutting edge global technologies, tools, expertise and research

How Coke's Facebook campaign drove consumption in tier II, III cities

The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers

How Coke's Facebook campaign drove consumption in tier II, III cities

The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers

IPG Mediabrands acquires Interactive Avenues in India

With this, Interactive Avenues becomes a strategic part of IPG Mediabrands’ Mediabrands Audience Platform (MAP) & will sit alongside Reprise Media in...

Reprise Media wins LG Electronics’ digital mandate

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Reprise Media wins LG Electronics’ digital mandate

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media