Kangana Ranaut inspires women to combat inequality with Reebok's #FitToFight campaign

With this campaign, Reebok takes the stand that the world is wrong in their belief that girls don't fight

We have become that new-age agency which clients are seeking: Nishi Suri, Cheil

On the back of new wins like Jet Airways, Reebok, National Geographic and more, Cheil is aiming to be among the top three agencies in the country

Reebok applauds brands that stand for the cause of women

The sportswear brand took to Twitter on International Women’s Day to salute brands that take a stand for women’s betterment

Women across the world finally take centrestage in sportswear ads

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

6 Digital brand campaigns that stood out on Twitter this Women’s Day

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of woman...

Brands tap social media to build efficient business models

Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base

Time is ripe for creatively charged ads that resonate well with consumers: Kanika Mittal

Mittal, Head, Marketing and Brand Communications, Reebok India stresses on the non-negotiability of making a TV campaign that is based on a relevant i...

Video: Brands need to engage on social media, not just converse: Kanika Mittal

Reebok's Digital Marketing and Brand Communications Head talks about why it is important for companies to impact sales and lead generation through soc...

Online ads get up close, and personal

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle an...

TO THE NEW Roundtable brainstorms over 'Social for Business'

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital pl...

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technolo...

Isobar creates online flash mob with ‘Flex-a-Move’ for Reebok

The agency has launched application ‘Flex-a-Move’ on Facebook focusing on user generated content to create an online flash mob

Adidas India appoints new MD and Sales Director

With immediate effect, Claus Heckerott will take over as the MD of Adidas Group India; Frederic Serrant will start as Sales Director on April 1, 2012

Reebok leaves India ‘Flex’ified with Real Flex

Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among co...

Size does matter in Reebok’s OOH campaign

BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new ra...

Women getting increasingly addicted to shopping online: eBay Census

eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling...

Posterscope reveals the story in parts for Reebok Easytone

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, an...

Marketers beginning to speak the language of sports

With sports frenzy only increasing in India in the days to come, marketers will have to buckle up to leverage from it.

Guest Article: Playing to Win: Entertainment driving mobile growth

Naveen Tiwari, CEO, InMobi, writes about how games and video content help drive demand for mobile services and improve the overall adoption.

Consumers, not companies, own brands: Subhinder Singh Prem, Reebok India

Reebok India’s Managing Director, Subhinder Singh Prem presented examples of engaging the youth and being “young” in a company&rsquo...