Rediffusion-Y&R launches Brand Asset Valuator® 2017

First-of-its-kind in India, the BAV is a powerful diagnostic tool for building and managing brands

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

The objective is based on two of LIC’s single premium plans namely, ‘Bima Bachat and ‘Jeevan Shikhar’. This extends the brand proposition of ‘Be rest...

Rediffusion Y&R repositions Tata Nano as an 'awesome' youth brand

While the new ad campaign gives Nano a chic and youthful makeover, experts are left feeling bewildered by all that imagery

Creative fraternity closes ranks on Super Jury decision

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Creative fraternity closes ranks on Super Jury decision

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Rediffusion-Y&R appoints Komal Bedi Sohal as NCD

Sohal’s last assignment was with Lowe Middle-East and North Africa as Executive Creative Director. She will be based out of Rediffusion’s head office...

Rediffusion-Y&R appoints Amitava Sinha as COO

Sinha, who was elevated as COO – East and South last year, has been appointed COO of Rediffusion-Y&R; Abhik Santara, VP – Delhi will r...