Ravi Vora, CEO of strategic brands at Flipkart, quits

Prior to taking over as CEO - Strategic Brands Group in January this year, Vora was SVP, Marketing, Flipkart between April 2012 and December 2014

OLX & Flipkart ink a marketing tie-up

The first phase of the tie-up will start with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before b...

Now, Flipkart it on mobile

The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on t...

Flipkart departs from its inimitable kids in women lifestyle category launch ad

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they do...

The Newshour with Flipkart!

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of on...

Flipkart uses 'news channel' type debates in latest campaign

The campaign, titled 'India Wants to Know' has been created by Happy Creative Services & aims to educate the consumers about the benefits of shopping...

Flipkart adopts marketplace model

With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into...

Is digital a better advertising launch pad?

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

E-Commerce goes outdoor

Outdoor advertising becomes key for e-shops seeking clutter breaking properties to connect with their TG

Flipkart’s ‘No Kidding, No Worries’ gameplan

Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The T...