Ranbir Kapoor endorses Renault’s new SUV, CAPTUR

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi

Philips unveils its latest campaign ‘right light future bright’ featuring actor Ranbir Kapoor

The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’...

Macroman Ranbir Kapoor rallies youth to 'live open'

Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

Travel brand associations with Bollywood on the rise

Online travel portal Yatra.com, Cox & Kings and others are increasingly associating with big-budget Bollywood movies and stars

Yatra embarks on a new journey

As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site...

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Airbnb launches 'Ae Dil Lets Airbnb' social media contest

The ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London...

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit?

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

How effective are celebrity influencers in brand promotion?

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected resul...

Saavn launches new campaign, ‘Overdrive’ with Ranbir Kapoor

The campaign will be Saavn's most expansive to date, with an integrated television campaign in India, the U.S., U.K., U.A.E, and Australia and digital...

Single or multiple celebrity endorsers: What works better for a brand?

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand...

Star Sports' unreleased 'Mauka Mauka' video for World Cup final featuring Ranbir Kapoor leaked

Star Sports' unreleased ‘Mauka Mauka’ video which was made in anticipation that the World Cup finals will be played between India and New Zealand was...

Pepsi launches #LiveItAbhi campaign featuring Ranbir Kapoor and Virat Kohli

The new Live It Abhi campaign aims to inspire young Indians to shake things up and leave a mark wherever they go

Tag Heuer to focus on consumer experience, target young buyers

TAG Heuer has added Ranbir Kaboor as the second brand ambassador to its portfolio, The company aims to position itself as a youth-driven brand

TAG Heuer's brand ambassador Ranbir Kapoor unveils new ad campaign

Kapoor made an airborne arrival on the race track in a Paramotor at the Buddh International Circuit, New Delhi

Getit Infomedia's AskMe takes the digital-first route for latest campaign

Designed by Ignitee Digital, the campaign featuring Ranbir Kapoor in has clocked half a million views in just one day. The campaign was launched on di...

Lenovo smartphones have achieved 100% growth every quarter: Sudhin Mathur

A portfolio of 14 smartphones, Ranbir Kapoor as brand ambassador, local and national distribution tie-ups & presence in over 5000 outlets in over 120...

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Mediacom wins media mandate for Tata Docomo

The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account

Star Gold announces high profile movie acquisitions for 2014

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

Tata Docomo on the lookout for media partner

The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. T...

Philips joins hands with MTDC to light up Gateway of India on Jan 24

The #MumbaiInANewLight campaign invites people to suggest ideas that can make Mumbai better & brighter at night. MTDC & Philips will also live stream...

Why brands love Ranbir Kapoor?

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility...

BlackBerry parts ways with Alicia Keys

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10...