Pepsi changes the game again in new campaign

Move over cricket, football’s the new flavour in Pepsi’s latest campaign. Created by JWT, the new TVC takes forward the ‘Change the...

Ranbir Kapoor and MS Dhoni team up for Pepsi

Pepsi, one of the global sponsors of ICC World Twenty20 2012 Sri Lanka, celebrates the way fans watch & enjoy T20 cricket with new TVC

Hero: From emotions to adventure

The Hero TVC has scale, great production value and is well shot but the purpose of the ad is missing, say creative honchos

BlackBerry signs on Ranbir Kapoor

Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India

Ranbir Kapoor dunks into the Oreo family

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Tata Docomo on the lookout for media partner

The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. T...

TAG Heuer's brand ambassador Ranbir Kapoor unveils new ad campaign

Kapoor made an airborne arrival on the race track in a Paramotor at the Buddh International Circuit, New Delhi

Pepsi launches #LiveItAbhi campaign featuring Ranbir Kapoor and Virat Kohli

The new Live It Abhi campaign aims to inspire young Indians to shake things up and leave a mark wherever they go

Star Sports' unreleased 'Mauka Mauka' video for World Cup final featuring Ranbir Kapoor leaked

Star Sports' unreleased ‘Mauka Mauka’ video which was made in anticipation that the World Cup finals will be played between India and New Zealand was...

Single or multiple celebrity endorsers: What works better for a brand?

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand...

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Macroman Ranbir Kapoor rallies youth to 'live open'

Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

Philips unveils its latest campaign ‘right light future bright’ featuring actor Ranbir Kapoor

The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’...

Ranbir Kapoor endorses Renault’s new SUV, CAPTUR

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi

Pepsi to boost football’s growth in cricket-crazy India

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a p...

BlackBerry launches Z10 with five-phased marketing push

Discussions with global advocates, using digital medium, providing first-hand experience, RIM has "invested disproportionate time & money in the campa...

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBe...

BlackBerry sets festive offers as market share falls

BlackBerry has announced a number of offers on its high-end products & BlackBerry World apps, expecting to attract larger set of potential users, incl...

BlackBerry parts ways with Alicia Keys

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10...

Why brands love Ranbir Kapoor?

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility...

Lenovo smartphones have achieved 100% growth every quarter: Sudhin Mathur

A portfolio of 14 smartphones, Ranbir Kapoor as brand ambassador, local and national distribution tie-ups & presence in over 5000 outlets in over 120...

Tag Heuer to focus on consumer experience, target young buyers

TAG Heuer has added Ranbir Kaboor as the second brand ambassador to its portfolio, The company aims to position itself as a youth-driven brand

How effective are celebrity influencers in brand promotion?

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected resul...

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit?

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements