“OOH needs to adopt tech innovation as one of the big differentiators”

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s R...

Bullish consumer sentiment may buoy real estate media spends

Although the sector is optimistic over the new government and spends might increase, the final decision would vary from player to player depending on...

Isobar wins digital duties of 2 Tata Housing projects

Isobar has bagged the digital duties of Tata Housing’s La Montana and New Haven projects. The agency will be handling the brands’ display...

Tata Housing brings Spain’s La Tomatina to users via FB

The company has developed a Facebook app to promote its township project ‘La Montana’, which is based on Mediterranean lifestyle of Spain

A day without Google! Can brands survive?

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides t...

RBI’s interest rate cut augurs well for ad spends

With RBI’s proposed repo rate cut, real estate and automobile sector will observe an upswing, which in turn will imply a growth in ad spends

My fav TV character: Rahul Mahajan of ‘Nach Baliye’

Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing

Billboard of the week: Vogue’s glamour

“Vogue’s campaign has smart creatives that are placed strategically to generate maximum mileage for the brand,” says Rajeeb Dash of...

Tata Housing once again banks on OOH for latest project

The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack

Why are marketers losing sleep over spending on OOH?

Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run

"Outdoor agency set-up thrives because of fragmentation in the industry"

Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consume...