Pepsi creates ‘Wow’ anthem for Youngistaanis; to co-create music video

Following its latest campaign creating the ‘Wow’ factor, Pepsico India has now taken the concept forward with a ‘Wow anthem for Youngistaanis. This an...

Reporter’s Diary: The jinxed week of Friday the 13th

Well, this was one of ‘those’ weeks, writes Shubhangi Mehta, when she was unwell, stories did not materialise, comments were not forthcomi...

JWT promotes Portfolio Night 11 via crowd-sourced campaign

The 360-degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots. e4m is a media partner for Portfolio Night 11

The Social Street launches Branded Content & Entertainment division; appoints Pamita Seth as head

Seth brings with her around 13 years of experience having worked in organizations like Radio Mirchi & ABSIL (The Times of India Group). Her earlier s...

Union Budget 2016: Industry experts and Analysts hail pro start-up budget

The Budget 2016 had hardly anything to offer for the Media and Entertainment sector. However, the focus on rural and start-up development could have a...

SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time

In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize m...

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Radio Mirchi's #FindingMirchi campaign for Maggi reaches 5.5 million people in 2 days

A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary m...

Times Group restructures Response

The company has appointed Sameer Sainani and Joy Chakraborthy as Directors at Response, and realigned its verticals as part of the restructure

We are always trying to anticipate the next big change: Vineet Jain

The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with you...

Ten Sports promotes T20 cricket match between SA and India

Ten Sports uses a mix of TV, radio and PR to promote the Friendship Cup between South Africa and India

Sriram Kilambi steps down as President of Bloomberg TV

Kilambi has confirmed the news to exchange4media. He had joined the group in April 2012. His next destination is not known

We are always trying to anticipate the next big change: Vineet Jain

The MD of Times Group is IMPACT Person of the Year, 2013 for his industry-shaping initiatives, driving profitability, and setting a benchmark with you...

FM scenario in Kolhapur: Small town charm served with big ambitions

Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – however, the music royalties issue is just as much a challenge he...

RAM Rambling: Radio Mirchi continues lead in Delhi, but Fever FM catching up

According to the latest RAM data from week 50 of 2009 to week 11 of 2010, in the SEC ABC 12+ category for the Delhi market, Radio Mirchi continues its...

RAM Rambling: Delhiites prefer their Mirchi mornings

As per the latest RAM data, Radio Mirchi continued to lead in the Delhi market for the morning slot between 7 am and 11 am in Week 29. The FM station...

RAM Rambling: Fever FM, Radio Mirchi, AIR FM 2 Gold lead in different time slots in Delhi

The Delhi market has three different FM players leading in the three time slots. As per RAM data, while Fever FM rules the afternoon slot, Radio Mirch...

RAM Rambling: Radio Mirchi continues to rule Delhi mornings

RAM data for Week 31 shows Radio Mirchi continuing its lead in the Delhi market in the morning slot between 7 am and 11 am. The FM station had a 25 pe...

RAM Rambling: Radio Mirchi is Mumbai market’s flavour

Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figu...

IRS Q2 2010: Radio Mirchi leads among FM stations

The Indian Readership Survey (IRS) Q2 2010 results for the radio industry show Radio Mirchi as the leading FM radio station in India in terms of liste...

RAM Rambling: Radio Mirchi the hottest in Kolkata market

Radio Mirchi remains the hot favourite in the Kolkata market as per RAM data for the four-week average ending with Week 34. According to the market sh...

RAM rollout hits a roadblock; industry expectations hit

While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of...

RAM Rambling: Radio Mirchi maintains lead in Delhi

Radio Mirchi remains the hot favourite FM station in the Delhi market as per the RAM data for five-week average ending with Week 35. Mirchi ended Week...