Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

Guest column: 2016: Movement towards Solutions Neutrality is helping forge new partnerships, new skills: Rabe Iyer, Motivator

Rabe Iyer, Managing Director, Motivator, on how Solutions Neutrality is a neutral and open approach to building solutions to marketing objectives that...

Motivator extends operations to Chennai, aims to tap into 100 crores business

The expansion into the Chennai market is expected to add business of over 100 crores for Motivator and is an integral part of the growth plans for the...

V Narayanan moves from Maxus to Motivator as Chief Growth Officer

Narayanan will be responsible for driving strategy for the north region and new business development nationally. Prior to the promotion, he was Genera...

Rabe Iyer joins Motivator

Iyer is roped in as Managing Partner. He will report to Ajit Varghese, MD, Maxus and Motivator – South Asia

Rabe Iyer joins Motivator

Iyer is roped in as Managing Partner. He took charge today. He will report to Ajit Varghese, MD, Maxus and Motivator – South Asia

Big FM goes ad-free for ‘Yaadon ka Idiotbox’

While the one-hour primetime show begins & ends with commercial messages, it does not have ads in the course of the show

Facebook & Twitter drive listener engagement for radio

Radio players take the social media route; design customised content and activities to interact with target audiences

Big FM gives Mumbaikars lessons on safe train travel

Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local tra...

Size does matter in Reebok’s OOH campaign

BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new ra...