Explosion of programmatic will be key trend for media in 2015: Mainardo de Nardis

With the fast approaching culmination of 2014, CEO of OMD Worldwide Mainardo de Nardis talks about the five key trends for the media industry in 2015...

Guest Column: Top five market trends that will shape 2015: Anita Nayyar

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisat...

As far as I'm personally concerned, we're working towards April launch for BARC : Shashi Sinha

BARC has already started meter seeding and monitoring and there are a few check points that will come. But I am confident we are in good shape, says S...

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

Marketing has become far more challenging in a multi-channel, multi screen world: Matt Brocklehurst, Google

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Mar...

Guest Column: Programmatic - Where you should be right now: Nadeesh Ramachandran, Vserv

Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast As...

C1X ropes in Gaurav Prabhu as Director - Sales, India

Prabhu will be reporting to Sunil Punjabi, VP and Business Head, South Asia

Are publishers over-reliant on Facebook?

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Mindshare and POSSIBLE launch Content+ to power real-time content marketers

Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic mann...

Mindshare APAC launches ‘FAST’ – an adaptive solution suite for brands

As part of Data Management, powered by The Data Alliance from WPP, FAST provides data advisory services to help clients prepare their data management...

Mobile web spends up 100 per cent, as in-app advertising drops, says Smaato

Smaato’s new report states that in-app ad spending has fallen by 10 per cent over last year. Could social apps like Facebook and Twitter be a reason b...

AppLift's study reveals 34 percent of mobile traffic at risk of fraud

Leading global AdTech Company AppLift estimates that more than a third of mobile programmatic traffic is at risk of fraud

Rewind 2015: A Good Year: Pancham Endlaw

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2...

What 2016's digital marketers can learn from 2015

As the digital ecosystem continues to evolve, the lessons learnt in 2015 will have tremendous impact in 2016. Let’s take a look at some of them.

TIL extends Colombia Traffic Network to external publishers

Times Internet Limited (TIL) is working to expand the scope of its new native ad platform; the Colombia Traffic Network (CTN), beyond TIL properties a...

We have recently invested $20 million in editorial department across the globe, just in digital: Rob Bradley CNN

CNN’s Global Director of Digital Advertising Revenue and Data talks about company’s programmatic strategy, CNN’s data-monitoring platform- AIM (Audien...

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Havas Group is now both data-driven and 100 per cent programmatic

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

Saavn launches programmatic audio advertising for mobile devices in India

Strategic partnership with AdsWizz and Omnicom Media Group will enable brands to access Saavn’s 20 million listeners with real-time buying and selling...

AndBeyond.Media launches revolutionary Header Bidding S2S

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield,...

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especiall...

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitc...