The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Ad spends on digital will double in the next few years: Suraj Nagappa - VP, Isobar India

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic adverti...

New Criteo tool promises average 20-30% higher publisher revenue

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers d...

Brand Safety in India is still nascent: John Montgomery, GroupM

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure bra...

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adopti...

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Foun...

Header buying, programmatic direct – key programmatic trends for 2017, say experts

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we...

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

Ad fraud could be worth $140 billion by 2025: Report

A new report by the WFA (World Federation of Advertisers) says that globally, ad fraud might be in the range of 10 per cent to 30 per cent

Facebook pulls plug on its ad exchange;seeks more control over ad inventory

The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies w...

6 digital trends to watch out for in 2016

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a ru...

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming...

Mobile ad spends to increase by 60% in 2015

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs...

Verizon to Acquire AOL for $4.4 billion

The acquisition of AOL will further drive its OTT and digital content strategy, especially video content, as Verizon seeks to create cross-platform bu...

Times adds native advertising capability with Columbia Traffic Network

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

There's no prime time for viewers; it's become 'my time': Preetesh Chouhan

TV channels are rapidly adopting online videos to engage their audience, curating online only content which forms an extension of their TV shows, incr...

Should Google be worried about Facebook's revamped Atlas platform?

Google has been the de facto leader in the field of digital advertising for years but Facebook's recent strategic investments could change the existin...

Aligning content strategy with business objectives is paramount: John Sheehy

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figu...

Aligning content strategy with business objectives is paramount: John Sheehy

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figu...

WPP, Xaxis and AppNexus announce strategic transaction

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in...

Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, i...

Travel meta search site Wego launches Private Marketplace for advertisers

It allows brands and agency trading desks to programmatically access Wego's premium travel audiences