Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she...

Youth Quotient: "On social, say it first or say it better"

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita...

Youth Quotient: "Good talent in social media marketing is hard to come by"

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, say...

Youth Quotient: "Good talent in social media marketing is hard to come by"

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, say...

Mobile is not a trend; it is a reality: Will Platt-Higgins

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Video: "It is essential to understand youth’s desires & apprehensions"

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi D...

Banking on Facebook? Now, ICICI Bank allows that too

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and split...

Youth Quotient: "Most brands in India yet to exploit social media platforms"

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Se...

Youth Quotient: "Most brands in India yet to exploit social media platforms"

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Se...

Siemens India's dabbawala story ticks all the boxes on digital

An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology h...

Go outdoor this festive season, experts urge brands

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this...

Narrate great stories to the youth: Ravi Rao

According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it c...

Amul's little moppet can teach brands a thing or two about effective marketing

From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoo...

Need to make video campaigns more effective? Here's what to do...

From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to foll...

Brands take the freebies route to woo customers this Onam

Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales

Micro segmentation is a must in youth marketing: Aditya Swamy

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

Xenium Digital launches digital lab

Xenium Lab is an interactive centre wherein brands & media agencies can experience a certain technology, along with content before including it in the...

Interactive Avenues wins Disney UTV Studios' Disney Films' social biz

The agency has already started re-structuring the brand's social media campaign, reveal industry sources

Bournville uses music & comedy for aggressive on-ground play

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with So...

Five marketing lessons one can learn from Narendra Modi

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for markete...

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBe...

Digital push increases engagement for Colgate Visible White

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to...

India should be leading & not learning in mobile mktg: Tushar Vyas

The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global mark...

Loop Mobile bets big on transit media to promote its roaming services

The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus b...