Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys

The ad 'Imagination Ko Jodo' conceptualised by Curry Nation shows the involvement and the joy of assembling the toys and learning through the cognitiv...

Who wins Mango Wars? Frooti, Maaza or Slice?

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We spea...

Loksatta awards creative duties to Curry-Nation

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

Loksatta awards creative duties to Curry-Nation

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

KV Sridhar becomes a member of AAP; more adlanders to follow suit?

The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star T...

Radio Recap: A creative lens of shows that have created smiles

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their...

<img src="http://www.exchange4media.com/CS11j13.jpg" border="0" alt="Carried Yesterday" />Curry Nation adds Netsurf Communications to kitty

Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore

Curry Nation adds Netsurf Communications to kitty

Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore

The Indian outdoor landscape through the creative lens

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would li...

Creative leaders mentor young guns for tomorrow’s Portfolio Night

It is extremely important for an idea to be creative. It should be crazy, noticeable and fresh, advise creative honchos

Creative fraternity closes ranks on Super Jury decision

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Creative fraternity closes ranks on Super Jury decision

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Pepper Awards 2013 receives 1,100 entries

Pepper 2013 has received entries from 80 organisations under 26 categories and 70 sub-categories from the entire southern region

Once upon a time in Goafest - Priti Nair: Goafest 2013

The Co-founder of Curry-Nation takes a look at Goafest from a ‘fairy tale’ point of view

Once upon a time in Goafest - Priti Nair: Goafest 2013

The Co-founder of Curry-Nation takes a look at Goafest from a ‘fairy tale’ point of view

Cochin Ad Club back with 7th edition of Pepper Awards

Dubbed the largest creative awards in South India, last date for receiving entries for Pepper Awards 2013 is March 15

My fav TV character: Anoop Soni of Crime Patrol

Soni’s unique way of narration adds to the charm of the show, says Priti Nair of Curry Nation

What keeps independents awake at night?

Independent ad agencies have a lot of creative liberty & freedom but this does not come without a few challenges

OLX: Catchy tagline but complex TVC

OLX’s ‘Badi badi baatein’ resonates but the TVC has somewhere got too complex in trying to do many things, say experts

Billboard of the week: Sunsilk thick hair campaign

“Sunsilk’s ad had a nightclub effect and I liked the fact that the brand managed to make the bus shelter look stylish,” says Priti N...

Curry Nation bags Borosil account

Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this...

Curry Nation bags Borosil account

Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this...