"Print should look at digital as complementary rather than an enemy"

Industry experts believe that print and digital media are symbiotic, where campaigns and content using both media are delivering effective results

Rewind 2009: Print media remains strong despite ups and downs

Beginning of the year 2009 might have been a little frustrating for the industry, but the year ended on a positive note, giving all a chance to look f...

Rewind 2012: As time goes by, print thrives

The year 2012 has been a dynamic one for the media industry as well as for the larger ecosystem, says HT Media’s Shantanu Bhanja

Despite growing challenges, future of print is strong, say experts

While the economic slowdown, Rupee depreciation & rising newsprint cost are putting pressure on bottomlines, print players are ready to upgrade conten...

Print players tighten their belts to counter slowdown pangs

Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newspr...

Year-end advertising buzz muted in print media in Chennai

Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the fe...

"The problem is that digital & print are trying to do the same content"

The challenge will be how to ramp up the digital place & reach readers through multiple touch points without compromising on the quality, says R Jagan...

'Added reach' is what print media should aim for: Peter Masson

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet -...

Guest Column: Why the OneIndia initiative will be a success?

Suresh Srinivasan, VP, Sales & Marketing, The Hindu lists the various reasons that make the alliance formed by some of the leading print media players...

"Print should look at digital as complementary rather than an enemy"

Industry experts believe that print and digital media are symbiotic, where campaigns and content using both media are delivering effective results

Guest Column: The noteworthy transformation of aspirational non-metros

These aspirations have been the most critical key to self-motivated transformation that has been taking deep root in India, says Kaacon Sethi, Chief C...

Magazine journalism needs to reinvent itself: Arun Jaitley

The minister highlighted the challenges and opportunities of print media while outlining that print media needs to accept the challenges put forth by...

PM Modi meets print media editors ahead of cabinet expansion

The visiting delegates had an elaborate discussion with the PM related to various issues. In turn the PM also briefed them about the government’s init...

FDI in print to remain at 26% for now

The Department of Economic Affairs (DEA) had recently asked the Department of Industrial Policy and Promotion (DIPP) to have a look at the proposal

Print industry still on road to recovery

From November 9, 2016 till end of February, 2017 the print business came to a complete standstill, experts

Dainik Bhaskar largest circulated multi-edition daily followed by ToI: RNI annual report

The largest number of publications registered in any Indian language is Hindi followed by English, registered publications witnessed a growth of 3.58%...

Flashed yesterday: Total readership of Newspapers has grown by 40%: IRS 2017

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the w...

IRS 2017 has tried to address all the concerns raised last time: Rishi Darda, Lokmat

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and t...

IRS 2017: We are definitely, visibly and factually number one in Pune: Pradeep Dwivedi, Sakal Media Group

Pradeep Dwivedi, Chief Executive Officer at Sakal Media Group spoke to Exchange4Media on Indian Readership Survey 2017 (IRS 2017) and how it will infl...

Slowdown poses challenges to GECs' 10+2 ad rate hike plans

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase...

A look at how the media reported on demonetization

One year down the line ,the reporting on demonetization has witnessed quite a shift. The media has realised that it reported and predicted too much, t...

TRAI recommends 49% FDI in news channels, FM radio

TRAI has recommended increasing FDI limit for news channels & that of FM radio services to 49%; for broadcast carriage services, 100% FDI has been pro...

Network18's Gaurav Arora joins WWM as Head, Northern Ad sales

After a stint of nearly one and half years with Network18, Gaurav Arora has quit the company to join WWM (Worldwide Media) as Head of Northern Ad Sale...