Brands take a different route to cut through clutter by getting unusual brand ambassadors

We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands

FoxyMoron elevates Prachi Bali to head its north business

In her new role, she will be leading operations and strategy, driving business growth and profitability in the region

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder FoxyMoron

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik...

Google reduces search inventory; should advertisers worry?

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available invent...

Mindshare ,FoxyMoron create new digital campaign for Moto 360

Conceptualised by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign highlights the...

Why are brands going digital-first and digital-only?

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to...

FoxyMoron wins digital duties of Jim Beam India

Following a multi-agency pitch, FoxyMoron has won the mandate of Beam Suntory’s bourbon whiskey brand Jim Beam and will be responsible for creating so...

Go Cheese assigns its digital mandate to FoxyMoron

FoxyMoron creates a virtual 'Go Cheese World' to engage cheese lovers

GroupM set to acquire FoxyMoron

Financial details of the deal are unavailable though the deal is pegged at $30 million

Tear-jerking ads: How much emotion is too much emotion?

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every s...

Indian Digital Media Awards returns for another edition

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languag...

The race begins: Entries now open for IDMA 2014

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire...

Indian Digital Media Awards returns for 2014 edition

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the bes...

"Magazines need to get out of their comfort zone & have real time responses"

Magazines can leverage social media for their growth by co-creating the content along with the readers as it would drive a lot of conversations & enga...

YouTube - the hottest new destination for advertising

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming ap...

How marketers can best conquer social media?

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital h...

FoxyMoron all set to start operations in the Capital

In addition to venturing into new markets, the agency will be introducing services such as micro activation and online PR in the coming months