For Radio sector demonetisation was de-growth of 15%

Things started picking up for the sector as advertising came in from e-commerce and government

Eliminate policy paralysis in FM sector, implore FM players to the new govt

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolve...

Radio Mirchi partners with Gaana for content sharing

Two of Radio Mirchi’s most popular humour shows, Mirchi Murga and Hansi Ke Phuwarey, added to app

GSK Consumer Healthcare re-launches Horlicks with a new camapaign

The new campaign will be supported by an extensive 360 degree campaign. The TVC themed ‘Baandho nahi bachpan ko’ showcases how strong immunity is the...

Radio Mirchi and DIAL join hands to launch India’s first airport radio station

Radio Mirchi and DIAL launched MIRCHI T3. Co-curated by Radio Mirchi and the music trio-Shankar, Ehsaan & Loy, MIRCHI T3 is India’s first airport radi...

There is stiff competition from heavyweights like Colgate and Unilever: Prashant Pandey

"To create a market for specialist toothpaste in the middle of this competitive scenario appeared to be an insurmountable challenge," says Pandey as h...

Prashant Pandey appointed as Marketing Director, GSK Consumer Healthcare

Pandey takes over from Jayant Singh who will be Vice President and General Manager of GSK Consumer Healthcare Brazil. Pandey had joined GSK CH India i...

Radio ad spends in South expected to end on a high note in Q3

It is estimated that advertising spends on radio will register a 15-20% growth

Finance Minister handling MIB is a smart move, say radio players

Radio players call the decision to give MIB to Finance Minister Arun Jaitley a wise move on account of the expediency that the interconnectedness of t...

Radio players seek uniform laws, higher FDI & tax relaxation from Budget

In the wake of Union Budget, Radio, a sector clearly in need of revival, collectively looks forward to expedited policy reforms that allow fresh inves...

Radio operators react positively to TRAI's recommendations

The FM radio players have appreciated the fact that TRAI has understood most of the concerns raised by them regarding Phase III migration & extension...

Radio needs to become more strategic, say experts

According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television...

MRUC elects Mindshare's Ravi Rao as new Chairman

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

MRUC elects Mindshare’s Ravi Rao as new Chairman

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

Sriram Kilambi elevated to Radio Mirchi Marketing Head

Sriram Kilambi, who has been the Senior Vice-President and Cluster Head, ENIL Mumbai, has been promoted as Marketing Head for Radio Mirchi.