Video: Next ground for experiential is rural: Pradeep Kashyap

Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can p...

Marketers can’t ignore rural India any more

Pradeep Kashyap, CEO, MART, highlights the reasons why marketers can no longer ignore rural India because of the tremendous growth it offers

Pradeep Kashyap re-elected RMAI’s President

Sanjay Kaul of Impact Communication is the VP, Sanjeev Shukla, Hero Motocorp is the Secretary & Ogilvy Outreach’s Raj Kumar Jha is Treasurer

Emerging Bihar: The ‘road’ to success

MART’s Pradeep Kashyap stresses on the importance of good roadways and increasing employability to get rid of much of small town India’s p...

Authors keen on scripting a new Bihar story

Industry experts are eager to chart a success path for Bihar and want people at the bottom of the pyramid to participate in that success