Posterscope launches rateOOHmeter

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campai...

Posterscope India creates high decibel OOH campaign for Frooti

Live #TheFrootiLife campaign will create high visibility and impact for the mango drink from Parle Agro

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vi...

Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a...

4G, E-com will hold key- growth for OOH in 2016

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to...

Our focus will be on continued investment to make the OOH medium accountable: Annie Rickard

Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of t...

Posterscope Group India restructures senior management

Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope

DAN adds MKTG to global brand network

Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room, Australia/New Zealand’s Apollo Nation an...

Posterscope & Blue 449 partner on Project Everyone to deliver the world’s largest digital OOH campaign

125 media partners pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads to promote United Nations'...

Posterscope launches measurement tool for ambient media, Ambit Analyser

The tool will help advertisers effectively reach out to over 65,00,00,000 eyeballs across 2500 towns every month in India

Will IPL 8 bring an ad spend windfall for OOH?

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this yea...

OOH audience measurement to be reality, but not so soon

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an a...

Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a...

Video: Radio needs to keep reinventing itself: Ashish Bhasin

More and more growth is going to come from tier II or III towns. Radio is perhaps the best medium to reach this audience and for many brands this coul...

Technology developments will be key for OOH in 2015

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new...

2014 could be a springboard for OOH sector

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the...

Posterscope launches Prism Creative tool in Asia Pacific

Prism Creative will visually show if an ad isn’t suitable for OOH medium, with too much text, unsuitable colours or layout errors. It has the facility...

Taking OOH to global standards of quality & professionalism

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in In...

Dissecting the Dentsu Aegis - Milestone Brandcom deal

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with...

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stab...

OOH sector welcomes the Budget as positive and balanced

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastr...

Mobile OOH needs Government support to grow, say experts

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a...

Posterscope executes OOH campaign for Philips Aqua Touch Shaver in 7 major cities

The campaign was executed across seven major cities for a period of 30 days communicating the message, "Aqua Touch protects better than the regular bl...