POGO and Golmaal Again plan kids special Diwali shows

Pogo to host special episodes with Golmaal Again star cast through an exclusive association

Turner International India brings a local IP for POGO after a long hiatus

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner Inte...

Hill+Knowlton Strategies wins PR biz for kids' entertainment channel Pogo

H+K presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals for Pogo, says Siddharth Jain, MD, S...

TV channels line up special content for Christmas

We look at how channels brought in the festive cheer of Christmas with their special programming

Pogo announces new line up for Diwali

Pogo fans stand an opportunity to win prizes via on-air contests from October 22 to November 4 from 3pm to 6pm

Candid Marketing organises kids' event for POGO

This year, the theme was ‘Mighty Raju Ka Space Station’, inspired by ‘Mangalyaan’ – India’s successful mission to Mars

Hungama jumps to No. 2 position in the Kids Genre, Nick continues to lead

Hungama saw a gradual rise in viewership in the past weeks, whereas in Week 48, suddenly overtook Pogo and Cartoon Network to claim the 2nd spot accor...

Turner’s CNN International, and Yupp TV join hands to offer Cartoon Network and Pogo in India

Under this partnership, CNN International is available live to YuppTV viewers with the latest news bulletins from across the globe and the best of fea...

Cartoon Network and Pogo launch annual School Contact Programs

The interactive sessions will work to help children improve physical and mental fitness through sports, team building exercises and mental games

Fragmentation is becoming more challenging for broadcasters: Krishna Desai

Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reac...

Removing the viewership-revenue mismatch in kids genre

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenu...

"We see 15 - 20% increase in viewership in summer season"

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International Ind...

“Consumption of kids channels is only 20 pc”

Unless new players come in, the category will observe saturation, says Krishna Desai, Director, Content, South Asia, Turner International India

Pogo premieres its first live-action television movie

‘Bhootraja Aur Ronnie’ is Pogo’s first live-action TV feature conceptualised in-house and co-produced by Fireworks, production house of the crime seri...

TV channels add sparkle with Diwali programming

From airing Diwali special episodes, launching contests to premiering movies, channels are going all out to light up television screens

Quick five with Pogo’s Krishna Desai

About 66 per cent of the content on Pogo is home-grown & acquired Indian content, says the Director, Content, South Asia, Turner Intl India

Chhota Bheem appears on Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’

Pogo’s Chhota Bheem makes a guest appearance on the show on October 15 at 9.30 pm

Local animation boosts kids’ programming in India

Shows such as ‘Keymon Ache’, ‘Chhota Bheem’, ‘Kumbh Karan’, etc. have gone on to become some of the most watched k...

Five mantras to make kids’ media brands a digital hit

Social platform, giveaways, apps, educative content…there is a plethora of options that can be exploited for the kids segment

Pogo, Jump Games launch Chhota Bheem mobile game

In the past, Pogo and Jump have created three Chhota Bheem based mobile games that have ranked amongst the highest played franchises among Indian them...